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2007 Press Release   

BRAVO! Brands Teams up with Diabetes Research Institute Foundation

NORTH PALM BEACH, Fla. (January 03, 2007) -- Bravo! Brands Inc. (OTC Bulletin Board: BRVO-News) and the Diabetes Research Institute Foundation announced today an expanded partnership that will help consumers identify 3MUSKETEERS Slammers® Chocolate Milk and Bravo! BlendersTM as healthier, great-tasting beverage options.

The Diabetes Research Institute logo will be printed on the new product labels to indicate Bravo! Brands’ commitment to supporting the cure-focused work being conducted at the DRI. These two products join Slim Slammers®, a flavored milk beverage that has had the diabetes organization's logo on its label for over two years.

The appearance of the logo alerts consumers, such as those who have diabetes or who are at risk for developing diabetes, that 3MUSKETEERS Slammers® Chocolate Milk, Slim Slammers® and Bravo! BlendersTM are healthy and enjoyable options.

A portion of the proceeds of sales will support the DRI Foundation, a nonprofit diabetes organization whose mission is to fund research at the world-renowned Diabetes Research Institute (DRI) at the University of Miami.

The partnership between Bravo! Brands and the DRI Foundation has expanded at a time when the incidence of diabetes and obesity continues to rise exponentially in this country.

“Beverages high in sugars and calories are certainly contributing to the obesity problem in the U.S. It would make good sense for all of us to pay closer attention to what we eat and drink, and seek out healthier options whenever possible” said Luigi Meneghini, M.D., Associate Professor of Clinical Medicine, and Director, Eleanor and Joseph Kosow Diabetes Treatment Center at the Diabetes Research Institute.

The products that will or already display the DRI logo include:

3MUSKETEERS® Slammers® Chocolate Milk: 99% fat free milk with a deliciously light and fluffy taste, just like its namesake, with half the calories and half the carbs of other chocolate milks and 63% less fat than whole milk.

Bravo! Blenders™: Lactose free meal replacement beverages in four delicious flavors, with fewer calories than many popular weight control beverages and ready-to-eat meals. Bravo! Blenders™ are fortified with extra vitamins, minerals and 25% more protein than regular milk.

Slim Slammers®: French Vanilla and Chocolate Fudge flavored milk with no sugar added. Slim Slammers® have half the sugar and half the carbs of other flavored milk, and are fortified with essential vitamins and 1/3 more calcium than other flavored milk.

Slammers® beverages and Bravo Blenders™ meal replacements are produced aseptically, have no preservatives, do not need to be refrigerated until opened, and have a shelf life of six months before being opened.

“Bravo! Brands is proud to support the mission of the DRI. It is our goal to provide healthy choices for all beverage consumers, including those that have diabetes or are at risk of developing diabetes,” said Roy Warren, Chief Executive Officer, Bravo! Brands Inc. “We are very pleased to be expanding our relationship with this leading diabetes organization to include two new products.”

Slammers® and Bravo™ beverages are available at various retail outlets throughout the country.

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About the Diabetes Research Institute

The Diabetes Research Institute at the University of Miami Leonard M. Miller School of Medicine is a recognized world leader in cure-focused research. Pioneering many of the techniques used in islet cell transplantation since the early 1970’s, the DRI has successfully reversed diabetes in patients involved in ongoing clinical trials. The Institute’s research is now directed at improving transplant processes and developing new biomedical technologies and cell-based therapies to restore insulin production. For the millions of families already affected by diabetes and who are looking to the world of science for answers, the Diabetes Research Institute is the best hope for a cure. For more information, visit www.diabetesresearch.org or call 1-800-321-3437.

About Bravo! Brands Inc.

Bravo! Brands Inc. develops, brands, markets, distributes and sells nutritious, flavored milk products throughout the 50 United States, Great Britain and various Middle Eastern countries. Bravo!'s products are available in the United States and internationally through production agreements with regional aseptic milk processors and are currently sold under the brand names Slammers® and Bravo!™.

Bravo!'s Slammers® products are available nationwide in popular chains such as: 7-Eleven, A&P, Dutch Farms, Giant Food Stores, Jewel, Kings , Pathmark, Safeway, Sam's Club, Shaw's, ShopRite, Speedway, SuperTarget, Unified, Waldbaums and Walgreens. Many of Bravo! Brands Inc.’s Slammers® lines of shelf-stable, single-serve milk drinks are co-branded through exclusive partnerships with Masterfoods, a division of Mars Incorporated, General Mills, Organic Valley, and MD Enterprises (Moon Pie®), providing superior name recognition packaged with quality, great-tasting drinks. On November 1, 2005, Coca-Cola Enterprises, Inc. began distribution of the Slammers® Masterfoods line, as well as the Bravo!'s Slim Slammers® and Pro Slammers™ products, under a Master Distribution Agreement with Bravo! For more information, visit: <www.bravobrands.com.>

Forward Looking Statements

Safe Harbor under the Private Securities Litigation Reform Act of 1995: The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the Company's filings with the Securities and Exchange Commission.

Company Contacts:

Stan Harris, Chief Marketing Officer
Jeffrey J. Kaplan, Chief Financial Officer
(561) 625-1411
Carol Milliron, Zeno Group
(404) 832-6788

Investor Relations Contact:

Integrated Corporate Relations
Kathleen Heaney
(203) 803-3585

Diabetes Research Institute Foundation:

Lauren Schreier
(954) 964-4040
lschreier@drif.org

3MUSKETEERS Slammers Chocolate Milk
®/TM & © Mars, Inc. used under license.
Like its namesake, 3MUSKETEERS® Slammers® Chocolate Milk has a light and fluffy taste.

 Bravo! Blenders
Bravo! Blenders come in four delicious flavors.

Slim Slammers 
Slim Slammers® are a slam dunk with parents -- and kids with diabetes!


 

Diabetes Research Institute Foundation
200 S. Park Road, Suite 100
Hollywood, FL 33021
[P]   (954) 964-4040
[TF] (800) 321-3437
[F]   (954) 964-7036

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